Friday, November 1, 2013

Value in the strangest places

How do we deliver value to our sponsors? That is a long-standing question for many chapters and sponsors alike.

This year's host of the Ontario GSA McClumpha Memorial event, GCSAA Class A member Mark Prieur, came up with a new answer to this question. Reflecting on the tee sign conundrum - not everyone plays from the same tee (seniors and ladies play forward) - Prieur noted that one thing about the golf round remains the same: Everyone finishes at the cup. He added value for event sponsors with just a few dollars, and his answer was simple: stickers. 

Prieur printed sponsor logos on clear mailing labels and placed those labels inside the cups. Done! The concept is simple, but the result was clear and effective. It looked great and caught my attention immediately. Several people asked about the process, thus indicating the value was recognizable. The cost for promoting two sponsors is equal to the price of 36 labels. Add putting green cups to that if you like, and the staggering cost might escalate by another dollar. Prieur has used this technique for many events at Trafalgar, and it is always well received. There is only one downside: The labels don't hold up well on rainy days.

Feel free to try this at your facility as well. When you do, be sure to credit our colleague Mark Prieur!

If you have any other creative ways to add value to sponsors at your events or facilities, please add your comments to the blog.

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